Youtheory

Pacifico, the official beer of the XGames, embarked on a mission to establish a compelling visual presence throughout the US Bank Stadium during the 2018 XGames held in Minneapolis. In order to assert its position as the esteemed beer sponsor, a range of visual touchpoints, including bar carts and signage, were strategically designed to showcase the Pacifico brand.

To enhance the overall experience, limited edition Pacifico cups were thoughtfully crafted, incorporating an XGames theme that resonated with attendees. These exclusive cups not only served as vessels for the refreshing beverage but also acted as collectible memorabilia, adding an extra layer of excitement and connection to the event.

The primary objective of this visual support was to drive the sales of Pacifico beer to new heights throughout the XGames. To achieve this, brand ambassadors were stationed at the custom designed bar carts, serving the crisp and satisfying Pacifico beer to event-goers. This direct engagement with consumers allowed for a personal connection to be forged, further reinforcing Pacifico's association with the XGames and building brand loyalty.

By leveraging a comprehensive visual strategy and deploying brand ambassadors strategically, Pacifico aimed to generate maximum beer sales during the XGames. The presence of Pacifico's visual elements throughout the US Bank Stadium not only enhanced the overall atmosphere but also ensured that attendees were constantly reminded of the brand's partnership with the event.

In summary, Pacifico's commitment as the official beer sponsor of the XGames was brought to life through well-crafted visual touchpoints, limited edition cups, and dedicated brand ambassadors. This cohesive approach aimed to create an immersive experience that resonated with XGames attendees, enticing them to indulge in the refreshing taste of Pacifico beer and solidify the brand's position as a go-to choice during the thrilling event.