Maren Morris with Corona Beer

In collaboration with Maren Morris as the official beer sponsor for the Girl The World Tour, Corona Beer seized the opportunity to engage concert attendees by providing a unique and memorable experience. At each show, Corona Beer secured dedicated space to curate an exclusive atmosphere for ticket holders.

Among the highlights of this experience was a captivating full-sized Corona Beer swing, designed for concertgoers to capture playful boomerang photos and instantly share them on social media. Additionally, guests had the chance to interact with Maren Morris herself through a chalk wall, where they could leave heartfelt messages and well-wishes. Maren would later read and share these messages on her social media channels, amplifying the connection between fans and the tour using the hashtag #CoronaAndMarenOnTour.

While enhancing the concert experience was a primary focus, the ultimate objective behind this initiative was to drive sales of Corona Beer throughout the tour. By providing concert attendees with an unforgettable and immersive brand experience, Corona aimed to increase brand awareness, generate positive word-of-mouth, and ultimately encourage more consumers to choose Corona Beer as their beverage of choice.