Modelo Gold Cup

In a dynamic partnership with the Concacaf Gold Cup as the esteemed tournament's official beer sponsor, Modelo seized the opportunity to create an extraordinary experience for gamegoers across the United States. Drawing inspiration from its resolute slogan, ""The Fighting Spirit,"" Modelo crafted an immersive space at each game, designed to ignite fans' passion for soccer and their favortie teams.

The Structure: At the heart of it all stood a striking custom-built Modelo tent, adorned with a prominent soccer ball motif, serving as a captivating beacon for enthusiasts. Within this expansive tent, a dedicated bar staffed by Modelo brand ambassadors awaited, ready to serve ice-cold Modelo beer to thirsty attendees. The inviting atmosphere fostered a sense of camaraderie, encouraging fans to gather and celebrate the sport they love while embracing their own "Fighting Spirit."

Interactive Elements: The expansive tent boasted a large photo opportunity wall, inviting fans to showcase their determination and fierce dedication to the sport and to their team. As gamegoers posed alongside this spirited backdrop, their photos captured the essence of their unyielding passion, becoming a testament to their own fighting spirit. Additionally, a thrilling soccer goal game beckoned attendees to put their skills to the test, with each successful shot earning points that corresponded to exciting tiers of prizes. This engaging activation further fueled the competitive nature and tenacity that encapsulates the "Fighting Spirit" celebrated by Modelo.

Engagment ans Sales: Within the comfort and shelter of the tent, fans were able to immerse themselves in the live action of the game through strategically placed TV screens. As they savored the crisp and refreshing taste of Modelo beer, supporters could relish every thrilling moment in real-time, intensifying their connection to the sport and enhancing their overall game-day experience.

Through this immersive collaboration with the Concacaf Gold Cup, Modelo aimed to showcase not only its exceptional brew but also its pride and dedication to those who embody the true essence of "The Fighting Spirit." By providing an unforgettable environment that celebrated fans' passion, Modelo sought to create lasting connections and inspire individuals to embrace their own fighting spirit both on and off the field.